Audiences can be used in a number of different communication areas. You can use audiences when sending emails or SMS or creating an automated sequence.
To create an audience go to Settings and then Communications & Marketing.
From the sub menu, click on Audiences.
To create a new audience select + Add a New Audience.
There are a number of different client characteristics and activities that can be used to create audiences.
Client details including age, gender and financial concession status. In this section you can also choose client tags to create an audience.
TIP Using client tags in an audience allows you to create infinite groups of people based on your own definitions. For example you could have injury type tags like shoulder, cspine, ankle etc.
The appointment and class sections allows you to create audience based on the location the client visited, the appointment or class type attended, if they have future appointments or the last time they attended an appointment.
The membership section allows you to create audiences based on the membership history of the client.
TIP You can use multiple sections to narrow down an the criteria, allowing you to create very specific audiences.
Once complete, scroll to the bottom of the page and click Create New Audience.
Your new audience will now be saved and visible within the audience menu.